CLIENT: The John Wayne Cancer Institute Auxiliary
SCOPE OF WORK: Create all necessary graphics for this gala event including logo, invitations, letterhead, and a 200 page ad journal.
DESIGN CHALLENGE: The John Wayne Cancer Institute Auxiliary is the fund-raising arm of The John Wayne Cancer Institute and a vital part of the life-saving work that they do. The life-blood of any volunteer organization is its ability to attract young blood to the world of fund-raising and keep the organization alive over time. The retro-Las Vegas theme called to mind the salad days of Vegas and the Rat Pack, while at once giving a nod to the nostalgic cool of the movie “Swingers”. In this way, we spoke to the old guard and the next generation of donors and volunteers simultaneously. The event itself raised more money in donations than any single event in the organization’s history.
The event invitaions included the invitation itself, a vellum sheet, a raffle playing “card”, and a response card and response envelope.