PROJECT: FUNDRAISING CAMPAIGN BROCHURE
CLIENT: AIDS SERVICES FOUNDATION Orange County
DESIGN CHALLENGE: ASF approached me for their fundraising campaign brochure. Their goal: To secure financing for a new Health Center in Orange County serving the special needs of the LGBT community. Initially, we used the image of architectural blueprints for the cover to convey the relationship between the donor and the (as yet) unrealized health center, conveying the message that the donor was an integral part of the realization of the project. The brochure included both statistical and educational information, as well as personal stories from people who’s lives had been impacted by the work of ASF. Warm jewel tones and digitally rendered “portraits” lent a human touch to the overall look and feel.