Unless you are a graphic design aficionado, trolling European design journals for examples of cutting edge design, it is likely that the “trendy” design style you saw today is already on its way OUT. By the time a design trend makes its way into the public consciousness, it is already nearing its “sell by” date.

A better approach to branding your company is more timeless than trendy, because it speaks to your mission and values. And hopefully, those do not change with the tide.

The deeper you dig for clarity of purpose the longer your design will last and the better it will take root as YOUR brand- not a copy of someone else’s.